Brand Guidelines
How to use the StreamPlume name, mark, colour, and type correctly in print and online.
Logo usage
The StreamPlume wordmark and icon mark may be used in editorial, partner, and integration contexts without prior written permission, provided the rules below are followed. For any use outside standard press or partner reference, contact press@streamplume.com.
- Maintain clear space around the mark equal to the height of the "P" in "Plume" on all sides.
- Do not scale the mark below 24px in height for digital use or 12mm for print.
- Use the full-colour version on light backgrounds and the white version on dark or photographic backgrounds.
- The icon mark (the wave form alone) may be used as a favicon or app tile, but not as a substitute for the full wordmark in body copy or headlines.
Colour palette
The palette is intentionally restrained: a dark neutral for text, a warm paper tone for backgrounds, and two accent colours reserved for emphasis and data.
-
Plume Charcoal
#2B2E33 -
Paper Sand
#F6F2EA -
Signal Teal
#4C7A80 -
Ember Clay
#B97B4B
Typography
Headlines and pull quotes are set in a transitional serif (Freight Text or a comparable system serif) to give press materials an editorial, considered tone. Body copy in interface and product contexts uses a neutral grotesque; body copy in press and long-form materials may remain serif, as on this site.
- Headline serif: Freight Text Pro, or Georgia as a system fallback.
- Interface sans: a neutral grotesque such as Inter or the system UI font.
- Set headlines in sentence case, not all caps. Reserve all caps for short labels only.
Do & don't
Do
- Use the provided SVG files at their native aspect ratio.
- Pair the wordmark with Paper Sand or plain white backgrounds.
- Refer to the company as "StreamPlume" (one word, capital S and P).
Don't
- Don't recolour the mark outside the approved palette.
- Don't add drop shadows, outlines, or gradients to the logo.
- Don't stretch, skew, or rotate the mark.